Empower your wellness biz with Chat GPT’s article-writing prowess! A step-by-step guide for wellness professionals on how to use Chat GPT to write articles!

To craft compelling blog posts that convert, you must understand user intent. Identify your audience’s search queries, goals, and pain points.

Then, tailor your content to address their needs and guide them towards solutions. Sounds simple? Well, there is a little more to it!

Why have a blog for your business?

I get it. It sounds like just another thing to do, but having a blog as a solo wellness professional can yield long-term benefits to your overall marketing strategy. Such as:

• Increased visibility and Click-through rate…more people looking at your website can translate into more patients, clients, and students. The click-through rate (CTR) for search results decreases significantly as the ranking position on the search results page (SERP) decreases. According to a 2023 study by First Page Sage, the top three organic search results receive over 68% of all clicks on the Google Search page.
• Improved Search Engine Optimization…can they find you? Are you on page one of Google? How is your local SEO? Many businesses struggle with inadequate search engine optimization (SEO), resulting in poor visibility and missed opportunities. I’ve conducted numerous website SEO audits and witnessed the disheartening reality of businesses failing to appear for relevant search terms.
• Prove You are a Credible Source: <link>Google’s E-A-T Guidelines and the YMYL Update <link> are both designed to help users find high-quality and trustworthy information online. This makes it more important than ever to establish yourself as a credible source of information, especially, for wellness professionals, who provide information about important topics such as health, nutrition, and fitness.
• Building your Tribe: Your blog is an extension of your social media strategy. You have a social media strategy…right? A blog provides a platform to interact with your audience, receive feedback, and build relationships. By encouraging comments and social media sharing, you can foster a sense of community and customer loyalty, which can lead to many benefits for your business.
• Enhancing Knowledge for Patients, Clients, and Students:

By dedicating yourself to educating and informing the people you serve, you build a strong base for them to grasp not just the nature of your work, but also the reasons behind your chosen profession and how they can contribute to their own well-being. This practice not only showcases your expertise but also establishes you as a trusted authority in your field.

• Personal Branding: By consistently showing up and sharing valuable content, you become visible each time you post. And this is a chance to get noticed by your target audience. 
• Cost-conscious marketing: Traditional advertising methods can be costly, but maintaining a blog offers a cost-effective alternative to engage with your audience without breaking the bank.

How to Write Articles Using ChatGPT

While YouTube abounds with tutorials on using ChatGPT to write articles, not all results are equal. To ensure high-quality content and avoid plagiarism, it’s essential to employ effective prompting techniques and consider the human end-user throughout the writing process.

1. Write your entire article yourself…sort of. Use ChatGPT as a Tool, Not a Replacement. Don’t rely solely on ChatGPT to generate entire articles. Use it as a tool to assist your writing process, but always provide your own insights, research, and editing. This brings us to…

2. Know Your Topic.

I mentioned Google’s E-A-T Guidelines and the YMYL Update. If you are a yoga instructor, just to mention one type of wellness practitioner, you should know your topic quite well. Incorporating studies on your topic and linking externally [citing sources] will help demonstrate your expertise as well as allow you to avoid being flagged for plagiarism.

3. Communicate in your voice.

Don’t copy and paste directly from ChatGPT’s output. Paraphrase and reorganize the text to ensure it is original and reflects your own voice.

4. Use a Plagiarism Checker. Identifying potential issues and making the necessary corrections will allow your article to gain the authority it needs to rank in Google.

As you go through this article, I will continue to include little tips and tricks I use to generate content using ChatGPT.

Like other search engines, Google prioritizes high-quality, informative, and original content. By catering to your target audience and producing content that meets their needs, you’ll naturally align with search engine guidelines and increase your visibility in search results. This approach ensures that you’re not just optimizing for search engines but also creating genuinely valuable content for your readers.

Write for Your Target Audience

Before you begin writing, take a moment to consider your readers. What do you want them to learn? What action should they take after finishing the article?

Similar to how YouTubers encourage their viewers to “like, subscribe, and hit the notification bell,” you too can guide your readers towards specific actions. For instance, you can invite them to join your email list, suggest related blog posts, encourage social media sharing, or offer personalized consultations.

In this particular blog post, my aim is to empower you to craft compelling copy with ChatGPT’s assistance, while also staying connected as I continuously update and expand this resource. And if you have any marketing questions that I haven’t addressed in my Resources Page, feel free to reach out.